Gandolfino da Roreto, XV-XVI sec.), painter, Asti
Guglielmo Caccia, said il Moncalvo, (1568-1676), painter, Moncalvo
Gian Carlo Aliberti,(1670-1727), fresco painter, Canelli
Giuseppe Maria Bonzanigo (1745-1820), sculptor at Savoy Court, Asti
Michelangelo Pittatore,(1825-1903), painter
Ottavio Baussano, (1898-1970), painter and set designer
Eugenio Guglielminetti (1921-2006), painter and set designer
Carlo Carosso(1953-2007), painter

Paolo Conte (1937-), singer songwriter, Asti
Andrea Mirò(1970-), singer songwriter, Rocchetta Tanaro, Calliano

Ogerio Alfieri, medieval chronicler
Antonio Astesano, (1412-1463) writer and poet, Carlo Duca d'Orleans assistant, Asti
Giovan Giorgio Alione, writer
Federigo della Valle, (1565-1628) tragedian
Vittorio Alfieri, (1749-1803) poet and tragedian, Asti
Cav. Stefano Giuseppe Incisa, (1742-1819), chronicler
Angelo Brofferio (1802 - 1866), writer e dialect poet, deputy at Parlament Subalpino, Castelnuovo Calcea
Agostino della Sala Spada (1842-1913), writer of fiction and drama, author of "Mondo Antico", Calliano and Moncalvo
Cesare Pavese (1908-1950), writer, Santo Stefano Belbo
Beppe Fenoglio, writer, Alba
Davide Lajolo, (1912-1984) partisan, writer and politician, Vinchio
Augusto Monti, writer, Monastero Bormida
Bruno Gambarotta (1936-), writer, journalist, radio and TV presenter, author and director, Asti
Giorgio Faletti (1950-), writer, comedian and actor, Asti

Giovan Battista De Rolandis, (1774-1796), martyr of the Italian Risorgimento and inventor of the Italian Flag, Castell'Alfero
Angelo Brofferio, (1802-1866), lawyer, journalist, political man and writer, appointed to the Piedmontese Parliament, Castelnuovo Calcea
Isacco Artom,(1829-1900), diplomatic and political man, senator, secretary of Camillo Benso Cavour's Count, Asti
Pietro Badoglio, (1871-1956), marshal, soldier and political man known to have negotiated the armistice with the Anglo-Americans, Grazzano Badoglio
Leopoldo Baracco (1886-1958)
Giovanni Giuseppe Goria (1943-1994), President of the Council and Minister of the Republic, Asti

Leonardo Botallo, (1519-1588), physician at the real court of France, Asti
Carlo Alberto Castigliano, (1847-1884), engineer and scientist, Asti
Alessandro Artom, (1867-1927), engineer

Giovanni Gerbi "il Diavolo Rosso", (1885-1954), cyclist, Asti
Vincenzo (Censin) Bosia, footballer, goalkeeper in the Torino and Italian teams, Asti
Rossella Giordano, olimpic walker, Asti
Matteo Paro (1983-), footballer
Matteo Torchio, Italian Bob team during Olympic games in Turin 2006